Selling Organics: What's the Story?

OF&G is backing a major new conference, to be held on October 8, that will take a serious look at how organics is selling itself to consumers, where it is failing and what lessons can be learned and shared. Leading industry names will be speaking and places are strictly limited, so book today. A discount is available for OF&G licensees.

Speakers include heavyweights of the industry and academics who have gone looking for crucial information to help processors and retailers improve the proposition of organic to their customers.

Confirmed speakers include:

Craig Sams, Founder and President, Green & Black's;
Professor Carlo Leifert, Research and Development Professor of Ecological Agriculture, Newcastle University (Quality Low Input Foods study);
Steve Clarke, Marketing Director, Rachel's;
Quentin Clark, Central Buyer, Poultry, Fish and Eggs, Waitrose;
Susie Willis, Founder, Plum Baby;
Professor Andrew Fearne, Head of Food Marketing and Supply Chain Management, Kent Business School;
Catherine Fookes Freelance Writer, Researcher and Campaigner, Sustain, The Alliance for Better Food and Farming;
Dr Matt Reed, Senior Research Fellow, Countryside and Community Research Institute.

Click here to visit the conference website and book your place

Here's what some of our confirmed speakers have to say about the conference and the topics they will be speaking on:

Craig Sams, President and Founder, Green & Black's:
"Considering the forces ranked against it, organic food has done amazingly well. This conference should help the organic movement to build on its strengths, learn from its setbacks and continue its uniquely spectacular growth in the future."

Steve Clarke, Marketing Director, Rachel's:
"We put a lot of focussed energy into telling the Rachel's Dairy story. You must be relentless in pursuing a plan that reinforces your brand's own story or your product simply won't sell."

Professor Andrew Fearne, Kent Business School:
“The key to increasing sales of organic produce is to tell consumers why they should buy organic food. They are happy to spend more if they believe there are benefits from doing so.”